Everyone’s on social media these days. For businesses, it’s becoming an essential part of marketing. For the small business owner, especially, choosing the right social media outlets and leveraging them to your benefit is not something to take lightly.

Here are 6 tips to master social media as a solopreneur.

Social media tips for small business

Focus on the right networks

Before you open a business profile on every social media channel you can find, do some research. Where do your customers hang out? For a creative, design, or lifestyle-oriented business, you’ll likely find them on Instagram or Pinterest. If your business caters to homeowners, Facebook would be a better fit than Twitter. Figure out where your customers spend their time, and focus on those channels.

Promote your profiles everywhere

Make it easy for customers to find you on social media. Add social media links to your email signatures, your website footer, even your invoices. The same goes for any offline materials you send out, from flyers to business cards. Encourage happy customers to follow you and share feedback on your profiles.

Connect with customers, industry, and media

Connecting with your loyal customers is a no brainer. Take it a step further and create a list of all the industry bodies, public figures, and relevant media publications that you want your business to be associated with. The connections you make via social media could lead to great things like cross-promotions that expand your customer base.

Define and stay true to your social media purpose

The best way to get cut through in the very noisy world of social media is to define a distinct purpose for your page, and make sure everything you post aligns with that purpose. Consider it a means of customer service by providing a community of like-minded people, to inform customers about deals, and to share helpful tips. Whatever you share, make sure it gives value to your followers in some way.

Be consistent

What do your customers expect in terms of frequency of posts? If they tend to migrate towards businesses that post things daily, then try to post something every day on your channels. Even if it’s only weekly, be sure it’s consistent. If you suddenly go ‘ghost’ and don’t post anything for two months, then guess what? Your customers will start to disappear too. Of course as a solopreneur time is very limited, so ensure you are selective with the channel(s) you are present on. Don’t create profiles that you can’t keep updated consistently, as it can make people question your legitimacy, and hurt your brand.

Use visuals

A picture’s worth a thousand words, or so they say. According to Hubspot, “when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” Clearly, visual information is key in retaining customer attention. Share photos of your work, such as before and after shots or use free and simple tools like Canva to create pre-sized social media images and graphics.

Get automated help

As a one-person business, it’s usually not an option to hire a social media manager, especially when you’re first starting out. So, make the most of online tools such as Hootsuite and Tweetdeck that let you consolidate all your social media activity on a common dashboard. From allowing across-the-board post scheduling, these platforms can also integrate live chat and provide templates to help you build effective posts. They’re also affordable and will cut down your time and frustration in keeping up with your social media presence. The more time you can free up through clever use of social media, the more time you can devote to the work you love.