The majority of modern career advice articles come to the same conclusion: love what you do and you won’t work a day in your life. While there are a number of versions of this counsel, we can agree that many of the most successful companies are born out of backyards, garages, and home offices — they are projects of passion. However, the motivation that passion provides can only take things so far.
So what else does it take? How can you turn something you love to do into a successful, profitable business? We’ve taken a look at the stories of four Invoice2go customers and curated four crucial tips for doing just that.
Tip 1: Be prepared to wear multiple hats
Independent filmmaker Stephen Reedy lives by a “good work with good people” philosophy. He’s worked with well-known industry players like J.J. Abrams, MTV, and Warner Bros. Entertainment, but the road to where he is today has had its fair share of limitations and challenges. When Reedy started out roughly ten years ago, he had to play the role of producer, director, and editor. These were roles he anticipated needing to take on, but there were other roles, like accountant, that he hadn’t been as prepared for.
Once he was able to simplify and strike the right balance between each position he needed to fill, his business began to thrive.
Tip 2: Pay attention to how you spend your time
As Shawna Corso of I Am Beyond quickly learned, there needs to be time left to actually do the job you started in the first place. As an artist, actress, model, and entrepreneur, Corso’s creative talents have been leaned on by fellow artists including Stevie Wonder, Bastille, and Josh Groban.
She has been lucky enough to use her talents as the foundation for what’s now a global business, but with that came the need to dedicate an unexpected amount of time towards management, operations, and dealing with a lot of paperwork. Instead of being able to focus her efforts on creativity and growing her company’s success, her time was monopolized by being an office manager. Corso re-evaluated how she was doing things when she stumbled on Invoice2go’s invoicing app, which ended up giving her the time she needed back.
In the end, it’s vital that you’re spending your time in the best, most efficient way. If you’re not, find a better solution, whether that’s in the form of an app or outsourcing to a freelancer.
Tip 3: Take advantage of your experience
Many times, it’s the hardest moments in our lives that come with the most reward. LeRoy Francis Jr. worked for a cable company for 27 years until he was then laid off. Instead of becoming completely dejected, he recognized that he could use his industry experience to start his own business. After all, it was an industry he loved working in. Now, he provides his own clients — sporting and news events, general entertainment, etc. — with production and post-production work, from shooting to editing and after effects. He’s able to travel and set his own, flexible schedule — things he didn’t have the freedom to do before.
Tip 4: Make your personal values your business values
When we think about happy people, we picture individuals who are content to be exactly who they are. They stand up for what they believe in. The same is true for successful businesses. When it comes to passion projects, it can be easy to lose sight of why you started in the first place. The key to success is to remain true to what makes you passionate and unique. Ask yourself, what do you value? What do you believe in?
A great example is Invoice2go user Americut Tree Experts, a small business out of Cumming, Georgia. Their services include tree pruning, hardscaping, paving, and tree removal. As a family-owned business passionate about the environment, they make sure to be as green as possible, which is why they switched to a paperfree option for their invoicing needs. Staying true to their small, family-oriented culture and their dedication to helping the environment has brought them local success.