Useful Tips and Strategies for Going Into Business With the One You Love

There’s no doubt that professional and personal relationships are the most challenging and rewarding human connections of our lives. Each comes with unique difficulties and also opens doors to our happiest and most fulfilling moments. 

When it comes to business partnerships and romantic partnerships — the question is: should you mix the two?

In recent years, more people are saying yes. According to a study of 4.7million owned family businesses in the UK,1.4 million companies are run by couples – and that figure is steadily increasing.

You’re undoubtedly familiar with the cliché: don’t mix business and pleasure. However, starting a business with your spouse can have massive personal and professional benefits. Where else do you have such a rich opportunity to share your passion, experience professional fulfilment, and deepen your relationship over time? 

We know that successfully mixing business with our personal lives isn’t easy. Beyond being an expert in your trade, you need to become adept at everything from managing finances to interpersonal communication — all with the person you care most about.

To give you fresh perspectives to help your business, we recently sat down with Andrew Kushnick, a Marriage and Family Therapist based in Northern California. He has extensive experience helping couples who run businesses together. As such, he offers a valuable perspective into challenges that come from working closely with your life partner.

Here are 8 communication tips based on our recent chat with Andrew and some helpful advice which we think could prove beneficial.

Learn how to improve your communication and better balance working hard and playing hard with the one you love. Let’s dive in:

1. Set a foundation of excellent communication

In committed relationships, you make some of your most significant life decisions as a pair. The added layer of being business partners means making even more crucial choices together. Disagreements are inevitable. 

Therefore, quality communication is essential to your success and fulfilment. Andrew shares a few foundational tips for better communication:

In discussing conflicts, let your partner speak their mind and listen without interrupting. Your partner will feel more at ease, more likely to share what’s on their mind.

It’s helpful to listen to both words and the underlying emotion behind them. You might then paraphrase what you’ve heard so that you’re capturing the feelings your partner has expressed. This shows that you’re really getting it. 

Validate that what they’re feeling is understandable, and emphasise with their experience. These necessary skills help to defuse stressful situations. 

In sharing your own feelings, avoid blaming them, instead, make an observation and suggest a solution. That means steering away from saying things like, “You’re so messy and disorganised!” Instead, casually say, “I noticed the office is really messy and cluttered. It’s making me uncomfortable. Do you mind tidying it up?”

Even though these may look like small changes, these will benefit you and help avoid tense moments. They increase the chances the other person will really hear what you have to say.

Important note: These tips go beyond talking with your partner. You can use the same strategies when talking to others in your personal and professional life.

For further reading on improving your communication with your partner and others, check out this book.

2. Discuss how to support each other during challenging times

Running your own business is a test of the human spirit. Ups and downs will happen. 

Even if you think you are the best at your trade, there are chances you’ll face uncertainty sometime in your life. This may bring up vulnerability or insecurities you may never otherwise experience in your partnership. Your partner may never have seen that side of you, but that’s not a bad thing, it could ultimately help in the long run.

Andrew illustrates this point with events currently taking place in 2020. Many small businesses are struggling and relying on loans. People may feel worried, down, and uncertain. This can lead to general anxiety and sleepless nights. 

To navigate these moments as a team, Andrew suggests discussing emotional struggles with your partner and talking about how you want to be supported. 

For example, if revenue is down and your partner is anxious, how can you help boost morale, as a business partner and soothe as a romantic partner? Does your partner want space during these times, or do they want to feel closer? 

Another important tip for working with your partner would be that you should set an ultimate goal together. What are you working towards? If you set a goal together, then you can work together to figure out the best way to achieve that goal, creating and strengthening your chemistry and bond. You are then able to navigate and deal with any situations that arise, as you know, you’re both working towards a common goal.

Being straightforward with your partner will help in tough times. It’ll give you both an opportunity to address any issues, even when you may not be feeling the best emotionally. 

3. Set up regular check-ins

Just like businesses have regular meetings, it’s important to intentionally schedule time to check in with your partner.

However, Andrew explains that these check-ins go beyond recent business progress. Take time to also touch on how your partner is doing that day. Then, check on how the two of you are doing with each other.  Regularly give your partner space to vent and make time to share a laugh together.

Samantha Abrams and Ian Gaffney of Emmy’s Organics, said when they discuss how things are going, their first question is: “Are you having fun?” From this, you can see what is working and what is not, and then figure out a way to do something about it. Yes, you are running a business together, but it doesn’t mean you should be unhappy while doing it.

To make them a habit, and to ensure they don’t get preempted by being busy, it might help to schedule these check-ins at the same time each workday. This will help space out your days because you both know that a time is set.

Another option to ensure that you are communicating well and understand each other’s issues is to go to couple’s therapy. This is becoming increasingly common. Having a dedicated time and place to openly discuss challenges in your relationship makes sure you don’t forget what you were before the business. Don’t neglect your relationship. 

4. Understand and address different home and work dynamics

Andrew points out the importance of recognising the different power dynamics you may have at work and at home. 

While you and your partner may consider yourselves equals domestically, do you have equal stakes in the company? Does one of you primarily support the other? Discuss openly how your work and home dynamics may differ. 

Also, even if you and your partner consider yourselves total equals at home and in business, communication will sometimes change when on the job. You’re in effect giving each other permission to “sound more businesslike” when on the job. It doesn’t mean that you love each other any less. 

For example, a simple question like, “Hey, could you run the books?” could be awkward if it sounds different from how you typically speak to each other. However, if you can address that sometimes you may communicate differently at work, it will help your relationship dynamics. You will then know what to expect in the future.

The benefits of working with your partner can open up more avenues for you to grow your business. It provides more opportunity to find out what you both do well and how you can divide up responsibilities. In some cases, like Sean O’Leary and his wife, Claire, they say that they both have brought skills that the other lacked and this has made their business more successful. Use each other’s strengths to your advantage.

5. Know how your brain works under stress

Andrew points out the importance of understanding how your brain and nervous system operate under stress. He shares, “The amygdala is the part of the brain that detects threats. It’s always scanning the environment to detect if anything is threatening out there.” 

He continues that the amygdala detects threats beyond immediate physical danger. In everyday communication, it scans words, facial expressions, and tones of voice. If it picks up anything as a threat, it can send you into a fight, flight, or freeze response. 

For example, if you feel your partner is criticising or blaming you, your nervous system can quickly ramp up. Your heart starts racing, and your breathing becomes more rapid. These are times when people can shut down or say things that they don’t mean. 

Andrew notes that couples need to be especially aware of their partner’s stress levels. Because your partner is an attachment figure, your words and actions have a much more significant impact than if they came from a regular colleague. 

Running a company with your partner will, of course, lead to some challenges and disagreements, which is a natural thing. Miranda Roberts, who co-founded Shrimpy with her partner stated, “The business is like your baby. So it can take over your whole life if that’s all you talk about and do.” Balance is key.

If you can learn how to handle conflicts and disagreements, and know when to back off when things are stressful, then you can understand your partner even more. This will lead to a more successful business and a stronger relationship.

6. Handle situations with care when things get tough

If a situation has gotten too stressful or if you’ve hurt your partner, Andrew talks about making repairs. He explains that if there’s an emotional injury, it’s incumbent upon the person who caused it to address it. 

How do you accomplish this? Andrew discusses three key steps: attunement, responsiveness, and empathy. 

First, it takes awareness of how your partner is doing. Once you recognise the other person is – or overly stressed – you need to show your friendliness. You can accomplish this with your voice, facial expressions, or something to indicate that you’re not looking to create conflict. Offering to make them a cup of tea is where I would start.

Then, you want to figure out the source of your partner’s distress and give them the chance to feel heard. Asking openly and curiously is essential. Saying something like, “Hey, something’s up. I can tell.” or “You look upset. What’s wrong?” are great places to start. 

Finally, you can begin to try to alleviate some of the stress that your partner is in. You can acknowledge their experience and state the effect it has on you. Something like, “I can see that you’re really frustrated. It makes me sad to see you this way.” Being open with each other, and acknowledging your partner’s feelings is an essential part of being in a strong partnership.

Andrew explains how repair often requires time and patience. Your partner may also need space to feel comfortable, to have a conversation. You may also be in the middle of a busy day and not have time to talk until later. It’s all about knowing when is the right time to handle the situation.

7. Intentionally discuss boundaries between work and home life

Over the past few years, we’ve become more tethered to our devices. When it comes to traditional 9-to-5s, it’s easy to feel responsible and available to our colleagues and managers from the time we wake up until the time we go to sleep. 

Andrew points out that partners running a business together have even more access to each other. If your boss at the office emails you at 8pm, you can potentially wait to respond. With your partner, it’s not that easy.

This could blur the lines between work and relaxation. If it’s dinner time or later, a lack of boundaries might get in the way of connecting and unwinding. If there are kids around, it could disrupt quality time with them.

Andrew discusses the importance of intentionally talking about how you want to draw lines between work and play. Have a purposeful discussion about boundaries around what’s work and what’s home. It may take some trial and error, but creating a general plan is worth it. Once you agree on the boundaries, make sure you stick to them. 

For example, sometimes unwinding by discussing what went through that day is useful. You can vent and share compliments – like how your partner is a great problem solver or has excellent people skills.

Andrew just advises some caution: these discussions can sometimes be a double-edged sword. It can feel great to talk about the day’s stressors, but it also might get in the way of relaxing by becoming a full-blown business discussion. 

Even though it may be hard at first, separating work and home life will be integral for your success as partners, and as a couple. Rich Fulop, co-owner of Brooklinen, with his wife, says that an excellent way to balance work and home life is that when he and his wife are at home,’they binge watch tv shows and cook together’.

Make that dish you’ve always wanted to make and watch some Line of Duty to help you unwind and relax. It’ll help to take your mind off work and give you that much-needed break.

8. Be aware of how your type of work affects you

One of the final essential points Andrew touched on is to be aware of how your environment and type of work affect you.

If you spend the day out on a job. If you’ve been out in the sun or cold using your hands, chances are you’ll be physically exhausted at the end of the day. 

Keep in mind that how you feel physically affects your patience and communication. If you’re exhausted at night, it may be better to postpone big discussions or decisions until the next morning. You don’t want to snap at each other over something small.

If you spend the day together working from home. In this current climate, you may find yourself together at home. Be careful to create different areas where you work and relax. Andrew explains that the brain makes powerful associations with your environment. For example, if you work on the computer all day on the couch, it can be challenging to rest and watch Netflix in that same place at night. Switch it up.

If you start feeling cooped up, it may also be useful to simulate a commute to signal to the brain that it’s time to shift from work life to home life. Changing the scenery at the end of the day can boost your mood. Go for a walk, take a drive, or do an activity you enjoy that puts you in a different location. It would also be beneficial if you took time out with your partner and maybe went on a mini-vacation. Getting out of your home environment every now and then can help you maintain balance in your lives.

Also, don’t be afraid to take space during the day. If you need time alone, even if it’s just in a different room, that should be accepted and encouraged. 

9. Support your partner’s path as a professional.

Andrew highlights the importance of learning who your partner is as a professional and showing you’re there to support their journey. 

Whether it’s when you’re first forming your business or later on, he suggests a dialogue around: 

  • How they see themselves within the work world (their “professional identity”).
  • What inspires them about the business.
  • What frustrates them about the company.
  • Where they feel more confident.
  • Where they think they have room to grow.
  • How you can best support them in their growth.

While these questions are typical in many workplaces, they can get glossed over with couples. By showing your partner that you’re invested in their professional journey, you’re leveraging your emotional bond. These questions will help establish what is needed to be done for your business. It shows them that you really care, even though they will expect that you saying it will offer them reinforcement. 

Running a company with your partner can be daunting and stressful, but it can also be gratifying. Your business and your relationship can both benefit greatly from taking on the challenge – even a couple won the Nobel prize for Economics in 2019. You never know how successful you can be.

Living and working with the one you love can be one of the most rewarding life experiences. By improving your communications skills, you’ll have more fun and facilitate your company’s growth and success. We hope these tips will help you better navigate communication challenges so that you can focus more on the joys of your business and relationship. 

We’re behind you 100% of the way! For more useful tips and tricks for improving all aspects of your business, consider joining our Facebook group.